Summer sale
Summer sale

The Voices Of The Game

The energy. The analysis. The moments between overs. A glimpse into the people who bring the game alive - now, styled by BSC.

Explore Collection

The Journey Within The Craft

Follow a day in the life of Mahendra, our Head Masterji, as he brings the broadcast vision - and the craftsmanship behind it - to life.

01.

The
Philosophy

The
Philosophy

The goal was simple: make everyday menswear feel sharper, more noticeable and a little more unexpected with a sporty edge.

02.

The Idea

The Idea

Crisp looks, but with more personality.

We leaned into fresh colour combinations, noticeable silhouettes, and a palette that feels distinct enough to be remembered. It's tailoring - but lighter, more international, and rooted in a quiet kind of confidence.

03.

The Approach

The Approach

This isn't classic formalwear.

It's smart casual pushed forward - tees with structure, shackets with presence, trousers that hold shape but move easily. The focus was on building looks that stand out on screen, without ever feeling overdone.

04.

Dressing The Broadcast

Dressing The Broadcast

Every look was styled uniquely around the individual.

Some sharper, some more relaxed - but all built with the same idea: layering, versatility, and ease. Because the game moves fast. What one wears around it should too.

Inside The Styling Room

Watch our Creative Stylist and CEO break down the thought behind the looks - and how IPL dressing came together.

Closet